Let's face it, resellers are very much part and parcel of sneaker culture just like you and me. Love em or hate em, as long sneakers will be put on shelves and pumped out month after month, they're very much here to stay. However, what has become synonymous with every release is the cry of "all sold to resellers", "f**k resellers" and etc. If a hyped sneaker is put on sale and subsequently gets snapped up, it's the resellers fault.
However, what many of you may not know is that resell is very much ingrained in sneaker culture. Back in the day, it was common to see older heads buy 3 of each pair - one to rock, one to stock and one to sell to cover the purchase of the earlier two. Now fast forward to 2016 and with the advent of technology (bots, carousell, smartphones etc.), it has become increasingly easy to be a reseller. However, now the only difference is, the salt content is higher and resellers are basically cast as the pariahs of sneakerdom.
Now now, I know what you're thinking, are they implying that resellers are not the scum of the earth? Well yeah - it's true. My main gripe is that if you want to hate on resellers, be CONSISTENT. If you take a look closely, generous heaps of hate are levelled at resellers who are generally newer in the scene. Any for sale post of an unknown origin will definitely attract popcorn worthy replies and comments. However, if the poster was for instance, a more familliar face or rather a mainstay in the community, the "f**k resellers" comments will slowly turn to cries of idolism. Face it, there are resellers among the bigger names of the local sneaker scene. The only difference is that out of respect for their collection, we tend to swallow our disdain for their resell practices.
All we can say is, yes, resellers do make things harder for regular joes to cop (after all, we do have day jobs to care about) but two things have to be said:
1) Things are never going to go back to how things were in the past. Hell, those who are still quite wet behind the ears will not know how some collectors copped multiple pairs of SBTGs or Tiffany SBS to flip for $800 or $1500 respectively. So forget it, gone were the days of walking in to buy your kicks (for the hyeped ones at least). Now if you want to cop something, effort must be put in.
2) You can knock a resellers prices, but you cannot knock their hard work and hustle. These guys are camping out 3 to 4 days in advance to be in line and in the case of the BAPE NMDs, some didn't even get em. But these exact guys will be back again for the next hyped release doing the same thing over and over again. If that isn't some sick form of determination, we do not know what is.
But here is a word of advice to resellers out there:
1) Know your Product - More experience resellers tend to know which shoe to buy. The fresher ones not so. I mean, certain shoes do not hold any more value as they used to. For example, the release of the True Blue Jordan 3s saw pairs popping up for $500 a pop. Any sneakerhead can tell you that no one sane will pay $500 for a TB3 which is still sitting overseas. So to all the amateur resellers out there - check yourself before you wreck yourself.
2) Be Patient - We see many of you rsellers out there trying to flip your kicks quick. What was $500 a day after the release slowly dropped to $450, $400, $350 then "SRP hookup, holler at me". Patience is a key and if you want to be a true blue reseller, be in it for a long run and wait it out. If you're so antsy to earn a few bucks, you're not cut out to be in this game. Go work part-time because god knows you'll earn more money than reselling your way.
Love em or hate em, resellers are here to stay. And much that we hate to say it, there is a reseller inside ALL OF US. If you're gonna cop a pair of Yeezys for retail and they don't fit you well, most of you will NOT be selling it at retail to someone else. Of course there will be beautiful souls out there who would do that, and the beauty that is a hook up is still very much alive in the community.
To resellers out there reading, we know who you are (and actually to be honest, Limited Edt knows who you are too, just saying. You're just lucky they're too busy to crackdown on y'all), the reselling life is just like doing retail sales. You have to intermingle business and PR. Supplement your resale with occassional hookups to really needy members of the community (i.e. those who work 7 days a week, we salute you!).
Keep helping each other and build up networks, resell is definitely NOT life bruh. You never know, one day one of these alley oop assists will lend you hand in future, be it in your resell game or in sneakerdom in general.